Executive Overview

Real-time snapshot of Zea's key performance metrics

YTD Revenue

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MTD Revenue

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Gross Margin

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Cash Position

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Business Performance Summary

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Blended ROAS

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MER

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Orders MTD

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New Customer Revenue %

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Ad Spend MTD

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Email Open Rate

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Email Click Rate

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List Growth

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Financial Performance

Revenue by channel, margin trends, cash flow

MTD Revenue

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Gross Margin

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Net Profit MTD

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Paid Media Performance

ROAS, ad spend, attribution by channel

Blended ROAS

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MTD Spend

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MTD Revenue

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Data connected — auto-refreshes every 60 seconds

Financial Dashboard

Revenue, margins, channel breakdown, and business health indicators

YTD Revenue

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MTD Revenue

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Gross Margin

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Net Profit MTD

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Cash Position

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Revenue by Channel — FY2026 YTD

Channel	Revenue	% Share	Margin

Monthly Revenue Trend

Revenue Channel Mix (FY2026 YTD)

Monthly Performance

Month	Revenue	Expenses	Gross Margin	Net Profit

Key Business Metrics

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Revenue & GP

Gross revenue, gross profit, and margin analysis — Xero (FY2026 YTD)

Revenue YTD

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vs target

Gross Profit YTD

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Gross Margin %

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Last month

Revenue MTD

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vs last month

COGS YTD

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Cost of goods sold

Monthly Revenue vs Gross Profit (FY2026)

Revenue by Channel — YTD

Channel	YTD Revenue	% of Total	Source
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Pharmacy Wholesalers includes Symbion, Clifford Hallam (CH2) and ParagonCare. · Distributors includes Good n Natural, Go Vita and Rener. · Source: Xero income accounts (FY2026 YTD, Jul 2025 – present).

OPEX

Operating expenses breakdown — Xero (FY2026 YTD)

Total OPEX YTD

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Operating expenses

OPEX MTD

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This month

Net Profit YTD

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After all expenses

Net Profit MTD

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This month

OPEX Breakdown — YTD

Category	YTD Spend	% of OPEX
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Cash & Working Capital

Cash position, working capital, and balance sheet — Xero (as at 31 Mar 2026)

Cash Position

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Bank balance

Total Assets

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Current: —

Total Liabilities

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Current: —

Net Assets / Equity

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Assets minus liabilities

Interest Expense YTD

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Non-operating cost

⚠️ Cash Alert: Bank accounts in overdraft. Requires immediate attention.

Paid Media Dashboard

ROAS, ad spend, attributed revenue, and campaign performance

Blended ROAS

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MTD Ad Spend

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Attributed Revenue

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Blended CPA

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Channel Performance

Channel	Spend MTD	Revenue MTD	ROAS MTD	Conversions MTD	FYTD Note

Budget Allocation

Weekly ROAS Trend

Top Facebook Campaigns

Top Google Campaigns

Top Facebook Campaigns

Campaign	Spend	ROAS

Top Google Campaigns

Campaign	Spend	ROAS

Weekly Spend & Revenue

Week	Spend	Revenue	ROAS

📋 Data Sources & Validation

Metric	Source	Refresh Rate	How to Validate
Blended ROAS / Spend / Revenue	Triple Whale	Hourly (live)	Triple Whale dashboard → Attribution → MTD
Facebook Campaigns	Triple Whale → Facebook Ads API	Hourly	Meta Ads Manager → Campaigns → MTD
Google Campaigns	Triple Whale → Google Ads API	Hourly	Google Ads → Campaigns → MTD
MER (Marketing Efficiency Ratio)	Triple Whale	Hourly	Triple Whale → MER Report
Conversions / CPA	Triple Whale (blended attribution)	Hourly	Triple Whale → Attribution → Conversions
TikTok	—	Pending connection	Connect TikTok Ads in Settings → Connections

Last data pull: —

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Owned Media

Email performance, list health, and flow activity — Klaviyo (direct API)

Email Revenue MTD

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— orders

Open Rate

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Unique opens / delivered

Click Rate

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CTOR —

Recipients MTD

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Unsub rate —

Recent Campaigns

Campaign	Sent	Status
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Lists & Flows

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⚠️ Note: Open rate includes Apple Mail Privacy Protection machine opens (iOS 15+), which inflates figures industry-wide. Click rate and CTOR are more reliable indicators. Email revenue is Klaviyo-attributed (last-touch).

Connected — Klaviyo direct API

Organic

SEO, organic traffic, and search performance from Google Analytics

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Data connection required

Google Analytics not yet connected — go to Settings → Connections to connect.

Amazon

Amazon Seller Central performance, BSR, and listing health

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Data connection required

Amazon Seller not yet connected — go to Settings → Connections to connect.

Connections & Configuration

Manage data integrations and OAuth connections for all dashboard sources

Integration Status

Integration	Type	Status	Last Updated
Cin7 Core	Sales & Inventory	🟢 Connected	Just now
Triple Whale	Paid Media	🟢 Connected	Just now
Klaviyo	Email / Owned Media	🟡 Partial	—
Xero	Finance	🟢 Connected	Australian Kunzea Pty Ltd · OAuth 2.0 · Live P&L & Balance Sheet
TikTok Ads	Paid Media	🔴 Not Connected	—
Google Analytics	Organic	🔴 Not Connected	—
Amazon Seller	Amazon	🔴 Not Connected	—